Also known as niche marketplaces, they are online platforms that specialize in a specific industry or product category. These marketplaces bring buyers and sellers together within a particular niche, providing a curated selection of products or services tailored to that market's needs and interests. Unlike horizontal markets, which offer a wide range of products in multiple categories, vertical markets focus on a narrow range of products or services that serve a specific audience. Vertical markets are becoming increasingly popular as consumers seek more specialized and personalized shopping experiences while companies seek new ways to reach niche audiences and differentiate themselves from their competitors.

Voice Search is a technology that allows consumers to search for information on the internet through voice commands directed to a device. This device, in turn will display search results taking into account the words spoken by the user. In this way, the user can search the internet without typing them.

The process of creating and visually laying out a website, focusing on user experience and ease of navigation.

A wish list is a feature on ecommerce sites that allows consumers to save products they are interested in, creating a personalized list of items the consumer wants to buy but is not ready to do so. These lists allow consumers to easily keep track of the products they want to buy later without having to search for them again on the site. Wishlists are a helpful tool for consumers and businesses alike. For businesses, it provides information about consumers' preferences and interests and potential opportunities for targeted marketing or promotions. For customers, it helps them stay organized and remember which products they are interested in buying.