Strategies used to improve a website's visibility in search engine results, increasing organic traffic.

Search functionality on an ecommerce website that allows users to find products based on specific criteria.

An online payment process that protects the customer's financial information.

Segmentation is the process of dividing potential consumers into different groups based on different characteristics. Segments can include demographic, behavioral, or psychographic characteristics.

A social media post that allows users to purchase products directly from the post.

A shopping cart is a functionality used by ecommerce websites to allow consumers to select and store the products they want to buy. Typically, the cart stores product information and consumer preferences while browsing the site, adding and removing items from the cart. The consumer can view his cart at any time, and then, when he has selected all the items he is going to buy, he can proceed to checkout.

Measures and protocols implemented to protect a website against security threats, such as hackers, malware, etc.

A Sitemap is a diagram that shows the structure and organization of the pages of a website and is a tool used by search engines to index a website and understand its architecture.

Online platforms where people connect and interact with each other, such as Facebook, Instagram, Twitter, etc.

It is a psychological phenomenon in which people conform to the actions and opinions of others to make decisions, especially when they are uncertain or have limited information. In the context of marketing and ecommerce, it refers to using customer reviews, ratings, testimonials, and other forms of user-generated content to influence the purchasing decisions of potential customers. By showing positive reviews and ratings from other customers, companies can build trust and credibility and demonstrate that their products or services are popular and highly valued.

A business model in which customers pay a regular fee to access a product or service.

Additional charges added to the price of products, usually levied by the government.

A short video or image that promotes a product or event, arousing the interest of the target audience.

A small piece of code embedded on a website to track user behavior and conversions.

A sales technique that involves offering customers a more expensive or feature-rich product than what they are considering.

It is a psychological concept that refers to the feeling of pressure or importance that motivates people to act quickly. In the context of marketing and ecommerce, urgency is often used to encourage customers to make a purchase or take other desired actions. When used effectively, urgency can be a powerful tool to drive sales and conversions. However, it is essential to use it ethically and responsibly and not create a false sense of urgency or pressure that can undermine the brand's trust and credibility.

The ease with which users can interact and navigate on a website, application, or digital product.

User Experience (UX) refers to a user's overall experience when interacting with a product, service, or system, encompassing all aspects of the interaction, including visual design, usability, accessibility, performance, and functionality. A positive experience is essential to increase customer satisfaction and loyalty. To create it, designers and developers must understand users' needs and goals and develop interfaces and interactions that are intuitive, efficient, and pleasant to use.

User Experience Design (UX Design) is the process of designing products or services with the user in mind, intending to create an optimal user experience. As a rule, the process of this type of design begins with user research to understand the needs and goals of the target users, which may involve methods such as interviews, surveys, and usability tests. Based on the results, UX designers create user personas and scenarios representing the target and their behaviors. Then they create wireframes and prototypes that show the basic structure and functionality, which they test with users to get feedback and make iterative improvements. In this process, usability and accessibility are a priority, focusing on creating emotional connections with users and using design elements such as color, typography, and images to create a positive and memorable experience.