A payment gateway is a technology that ecommerce websites and other online businesses use to securely process and authorize payments made by credit cards, debit cards, or other electronic payment methods. When a customer places an order on an ecommerce site, the payment gateway securely sends the transaction information to the payment processor and issuing bank to verify that the customer has sufficient funds and that the transaction was authorized. After authorization, the payment gateway sends a response back to the website, allowing the completion of the purchase. These gateways also provide essential security features such as encryption of confidential information and fraud prevention measures to ensure that consumer data is kept safe and secure during the transaction process. Payment gateways may charge fees and may also require businesses to meet specific requirements, such as having a merchant account.

A company responsible for processing online financial transactions.

Personalisation is the practice of tailoring a product or service to satisfy an individual consumer's needs, preferences, and interests.

A overlaid window that appears on a website screen to display additional information, promotions, etc.

The exclusive sale of products to a restricted group of customers, usually offered by invitation or registration.

A Product Listing Page is a web page that presents a list of products available for purchase. It typically includes product names, prices, images, descriptions, and options to sort and filter the list of products based on various criteria such as price, brand, or category.

A brief description of a product, including key features, benefits, and price information.

The classification or evaluation of a product, usually provided by customers who have purchased it.

A video that showcases a product in action, its features, and benefits, to help customers make purchasing decisions.

A special offer that provides discounts or additional benefits to customers.

A feature where customers can give a rating or leave a comment about a product or service.

It is a type of Artificial Intelligence (AI) Software that analyzes user data and behavior to make personalized recommendations for products or content. It uses algorithms and machine learning models to predict which items a user is most interested in based on their past behavior, such as their search history, purchase history, and clickstream data. They can help personalize the user experience by suggesting relevant products or content, reducing decision fatigue, and making it easier for users to find what they want.

Software that suggests products or content based on users' preferences and purchase history.

The original price of a product before any discounts are applied.

A user who has created an account on a website and can access additional features such as purchase history, profile information, etc.

A marketing strategy aimed at reaching users who have previously visited a website by displaying relevant ads to them on other sites or platforms.

A website that automatically adjusts to the size of the user's device screen, providing an optimized browsing experience.

A marketing strategy that involves redirecting ads to users who have previously interacted with a website or product but did not complete a purchase.

Rules and procedures for returning products and obtaining refunds.

A measure used to calculate the profit obtained from an investment by comparing gains with costs.