A/B testing compares two versions of a web page, app, or marketing campaign to determine which version performs better for a specific goal, such as increasing conversions or click-through rates. In this type of test, the two variants, A and B, are developed so that there is only one different element between them, such as the color of a button or a word. A random sample of users is divided into two groups, where each group sees only one of the variants. This way, the performance of each version is measured and analyzed to determine which one performed better based on the specific goal. This test allows companies to make data-driven decisions to improve their overall performance and achieve their goals.

A person or company that promotes another company's products in exchange for a commission on sales generated.

Commercial transactions between businesses.

Commercial transactions between a business and an end consumer.

The part of an ecommerce system that deals with internal processes such as inventory management, order processing, etc.

It is a metric used to measure the percentage of visitors to a website, who leave it after viewing only one page, without taking any other actions, such as clicking on links or navigating to other pages. It is calculated by dividing the total number of visits to a page by the total number of visits to the website over a given period of time.

Bundling is a marketing strategy that consists of offering several products or services as a package in order to create value for consumers since the package usually has a lower price than buying the items separately.

A buyer persona is a detailed fictional representation of an ideal customer for a business. It is developed by conducting research and analyzing data on the target audience's characteristics, behaviors, goals, motivations, and pain points. Consumer personas are created to help companies better understand their customers and make data-driven decisions that will resonate with their target audience, including demographic information such as age and location and psychographic information such as personality traits and interests. Developing buyer personas also help you create more effective marketing strategies and campaigns. By understanding the needs and desires of their target audience, companies can tailor offers to meet their customer's needs better and improve their overall experience.

Software or system used to manage interactions with customers, such as purchase records, contact information, etc.

Also known as CTA, it is a term used in marketing, consisting of a message given to a target audience to encourage them to take a certain action. A CTA is usually presented as a clickable button, link, or image, and is designed to stand out from the surrounding content in order to capture the user's attention.

The checkout process is the series of steps a consumer goes through to complete a purchase on an ecommerce website. Typically, this involves entering personal and payment information, reviewing order details and confirming the purchase. This process can vary depending on the website and the products or services that are sold, but typically involves the following steps: Cart Review, Shipping Information, Payment Information, Order Review, and Order Confirmation. The checkout process is an essential part of the ecommerce experience. Businesses can streamline it by reducing the number of steps, offering guest checkout, providing clear instructions, and using secure payment gateways.

The action of responding to customer comments, whether positive or negative, on an online store or social media.

Comparison Shopping Engines (CSEs) are websites or applications that allow consumers to search for and compare products and prices across multiple retailers or merchants. They typically aggregate product listings and pricing information from various online retailers and present them side-by-side, allowing consumers to quickly compare similar products' features, specifications, and prices. They are an essential tool for online retailers wanting to increase their visibility and drive website traffic.

A platform that allows creating, editing, and managing digital content such as text, images, and videos on a website.

A marketing strategy that involves creating and sharing relevant content to attract and engage a target audience.

When a visitor to an ecommerce website performs a desired action, such as making a purchase.

Cross-selling is a sales tactic that aims to increase the overall value of the order placed and consists of recommending related or additional products to the items the consumer is already buying.

A customer journey is the set of interactions and experiences a consumer has with a company, from the initial acquaintance through post-purchase activities. The journey spans all touch points between the consumer and the business, including online and offline interactions. Typical steps include Awareness, Consideration, Purchase, and Post-purchase. By understanding these different phases, companies can adapt their marketing and customer service efforts to meet customer needs and expectations. In addition, understanding the customer journey is essential for identifying areas for improvement in the customer experience and creating strategies to improve the overall customer experience.

The total value a customer brings over time, estimated based on their repeat purchases and loyalty to the brand.

Strategies used to keep customers satisfied and encourage them to purchase again.

A fictional representation of the ideal customer, based on demographic, behavioral, and psychographic data.